BST

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Digital campaign

keyfacts

01 Customer

BST GmbH

02 Services

Concept, Strategy, Copy, Illustration, Animation, Video production, Marketing funnels, Project management

realisation

Highly intelligent systems that warrant the exact run and surface perfection of the infinitely long webs of the wafer-thin material that separates the layers in batteries and makes storing electricity possible in the first place: BST Group is a pioneer and technological leader. And it set out to make its unique web guiding and surface inspection systems the top-of-mind product in battery manufacturing. We were enthusiastic to help with our knowledge, our experience, and our creativity!
After holding initial workshops to acquire the necessary knowledge about anode and cathode – we know a good deal about the topic thanks to our work for the companies of the Jagenberg Group –, we created personas for the battery market and positioned the brand as well as its offering for the niche. Basing the story we want to tell made this palpable and served as a guide to power our creative ideas.

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result

Generative AI visuals – hand-made ideas: To generate new leads and garner prospective partners‘ interest in BST, we used LinkedIn communication.
In so doing, we banked on the BST experts‘ existing networks—personal profiles and authentic content reach further—and created a snowball effect to grow quickly organically.
At the same time ads generated additional visibility for the English language campaign and guided interested parties into dedicated marketing funnels which took up the web guiding aspect in battery production for electric vehicles and provided in-depth information.
Our campaign visuals we designed to provoke double-takes to direct attention to our LinkedIn posts, while lengthy videos underscored BST’s expertise and helped position the company as the specialist.

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