According to its website, ICE fair is the leading international exhibition for processing and converting paper, films, foil, and non-wovens. Hence a must for Jagenberg Group and its companies active in the field of roll-to-roll solutions, i.e., the slitting and winding of web-shaped materials.
So, from March 11th to 13th, 2025, Kampf, Atlas, Jagenberg Converting Solutions, Kampf LSF and Lebbing automation & drives came together under the roof of Jagenberg Group for a show of their individual as well as their combined competences.

The core requirement to the fair stand and all collaterals: Make sure each company is visible and make visitors to all companies feel welcome.
Based on this idea, we came up with the idea of a funnel-like perception concept, where the closer you get to the fiar stand, the more information is revealed: From the umbrella brand and its image to the group companies and their respective industries down to very concrete products and processes.

We complemented this with a social media strategy which offers added value by way of interviews with experts and execs as well as tangible and atmospheric insights on Instagramand LinkedIn. Video and image formats provided the necessary depth to put those who hadn’t made the trip to Munich into the picture—about the trade show at large and the very concrete offerings of the group and its individual companies.