Regenerative energy is LAMBDA's everyday business in Herten. Only the website meant to carry that message outward hadn't kept pace. LAMBDA, part of the AGR Group, develops and operates solutions for climate protection. Its digital presence needed to convey that ambition just as clearly as its own technology does.

We started where every good relaunch starts: with a workshop. Together with LAMBDA, we sharpened positioning, brand tone, and visual language, and defined how the website should support talent acquisition alongside its core corporate communication. From there, we built a completely new information architecture—a new sitemap, a matching keyword list, and new image copy, for which we editorially reworked and LAMBDA's existing texts and optimized them from a SEO perspective.

On the design side, we developed a new concept for the homepage in addition to several page types. Designed responsively from the outset, for desktop and mobile alike.

Before going live, we tested the site extensively and ran it through quality assurance before handling deployment ourselves.

One detail that mattered more than it might sound: LAMBDA regularly runs seminars. To this end, we integrated a reliable registration solution for them. It collects sign-up, tracks confirmations and cancellations, and automatically notifies everyone involved via email to keep them informed.